Sales and bookings in January up over 22% !
Pontin’s, the UK’s leading entertainment Holiday Company is pleased to announce its sales and bookings were up over 22% in the month of January. For the first quarter week on week sales are 18% ahead and forecasts and trading in line with expectations. Given the recent weather conditions the UK has experienced and the economic climate, Pontin’s believes the significant increase is down to families wanting to have something to look forward to and booking holidays and mini breaks to take advantage of the attractive offers available. Although officially the UK is out of the recession, many people in the UK remain concerned by the cost increases in utilities and the security of their jobs.
Graham Parr, Chairman commented: : ““With the winter seeing some of the worst weather in over 60 years and retailers reporting their worst January trading for over 15 years, it is no surprise that people see the need to plan ahead for holidays at a price that offers Outstanding Value for Money.”
Jason Brindle, Sales & Marketing Director commented: “ The team have worked tirelessly to put together some great packages to suit all pockets, from mini 3 night fabulous entertainment breaks, 3 night themed events, 48 hour parties and 7 night family holiday all of which include entertainment packages. At Pontin’s we strive to ensure our guests have plenty of choice and can tailor a break to suit their requirements”
Graham Parr, Chairman of Pontin’s continued: “Our strategy since acquisition of Pontin’s in March 2008 has been clearly focused on continually improving and developing the outstanding value product across all aspects of the business. All Pontin’s Parks are in a process of progressive refurbishment and upgrade of facilities; from the offering in restaurants, bars and entertainment venues to the famous entertainment performance packages and Bluecoat shows. Our major facility development programme remains on track with planning applications and consultation processes making good progress. The next 12 months will see major changes across all Pontin’s Parks”.
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